1. Ask Current Clients for Referrals
Is your business stagnant? Are you out of fresh ideas? Let’s explore… One of the first priorities – ask your current clients for referrals! It’s amazing how many business people miss that source of contacts. Some people feel it’s a bit pushy or not-so-nice to ask your current clients for referrals. Why not? Are you giving your current clients value? They must be happy with you or they would have taken their business elsewhere. Consider giving incentives for referrals. Perhaps a reduction in your rate, a book you believe would be of interest, or some promotional item. Always send a “thank you” note too. Send an email card on a birthday or a small gift to a special client.
Ask your current clients to write testimonials on your behalf. If they have trouble articulating their thoughts in writing, or they don’t have time, ask them to share how they feel about your service and then write it up for their approval. Whenever possible, use the full name of the person but do get their written permission first. It is much more believable than putting two initials or aliases after a testimonial. It’s terrific if it can be videotaped. More people will watch it than read it.
3. Short Satisfaction Survey
You can also ask them to fill out a short satisfaction survey after you’ve rendered your service, Make it simple, ask them to rate your service on a scale of one to five, with five being the highest. Leave room for additional comments they might want to add. This will not only help you understand your clients, but will also identify areas that might require improvements. Have them email it to you or provide a stamped self-addressed envelope.
4. Give Presentations
If you give presentations, invite them to bring a guest. You might give the client free admission (or credit his/her account later) in exchange for referring a paying guest. The possibilities are out there. Grab one that feels right for you.
Personally, when I started networking I was a bit shy and awkward. I felt it was selling (not my favorite thing to do and something we don’t do now). Then I came from a different mind place. I had value to give someone. We would partner to help them make their business and professional life more successful.. So, I came from a place of joy. Working with a coach could be life changing. . I imagine you know by now you need to be a giver and good things will come back to you (power of attraction). I now want to go to networking activities. It’s a great opportunity to meet people you may have never touched before. So go to events in which you feel comfortable and enjoy. Get involved – be part of a committee. Remember six degrees of separation – even if the person you are speaking with doesn’t need your services, they know many people who would love to connect with you. Go for it! Let me know how it works for you.
There are many ways to grow your business. These are some basic ones. I certainly have more advanced strategies as well. What has worked for you? Please let me know below.