Do you want to increase revenue before year’s end?



In The Referral of a Lifetime, Tim Templeton discusses thinking about who is your cheerleader. They are people who feel strongly about you and your products and can refer you at a moment’s notice.  Templeton believes there are about 10-20% of the people in your circle you can categorize in this way.  They are your “A list”.  Your “B list” needs some education about you but can easily move to the “A” category. He said it’s about 17-20% of people in your circle. The “C list” are those you are not are sure about but want to continue connecting with them.  Your “D list” are people you don’t want to work with and can delete from your circle.

I’ve fired clients – they either didn’t honor our agreed upon date/time to speak a couple of times and didn’t give 24 hours notification as instructed. Or, they didn’t do the work so I wouldn’t take their money.  It was not the place they should be. They needed a consultant to do the work for them. There are certainly a lot of benefits of using a consultant but you need to make sure they are reaching your audience in your voice and relay your message appropriately.

Divide your database into A’s, B’s, C’s and D’s.  How you will reach out to them would be different.  Develop a marketing plan for each category and either use a CRM if at all possible for automatic emails to be generated or if necessary, send them yourself or have a V.A. (virtual assistant) help you.

How do you reach out to people in your database? Don’t miss this important piece in your business.  It will increase revenue big time. In future blog posts, I will give you suggestions. Stay tuned and post your thoughts below please. I will respond.



How do you attract ideal clients?

business client

Chet Holmes, author of “The Ultimate Sales Machine” said “when best buyers buy, other best buyers buy faster”. Chet discussed how you never lie. Saying such things as “we’re in touch with” can demonstrate calls were made to a certain firm. Your mentioning other top competitors get more interest from people they compete with and demonstrate you are a go-getter. This is especially important when you are starting out or looking to build your business. If you believe your product or service is superior to others, it is your responsibility to help them make a good decision.

You must deliver on the promises you make to your ideal clients. It enables you to get more prospects like them and ask them if they can refer others who would benefit from what you have to offer. Then they are more apt to give you other contacts. You save another company time, money and frustration trying to find a superior company that will serve them well.

Many prospective clients get direct mail and email from firms that purport to be extraordinary. You need to prove yourself. Of course, there are sales and marketing techniques that will help get their attention, allow you stand out amongst the competition and get the business. There are many strategies (long term goals) and tactics (what you do to get to that goal) which will serve you.

How do you do that? What have you tried? Please write below what has or has not worked for you. I will respond.