How do you increase interest and attentiveness during your presentations? One way to do this is by telling stories. No, just any story won’t do. It needs to be related to your audiences’ needs and desires. You would know this by who is sitting in front of you or attending your webinar. They should be invited based on their challenges for which you will have a solution.
So how do you choose a story? Your audience should be looking to you as an expert in a specific field. Often, people think they cannot be like you. You want them to relate to you. You might have heard the expression, “people do business with someone they like, trust and respect”. That’s right on! But you are on that stage and have expertise they might feel is beyond their reach. By telling a story in this manner, you build a connection and a feeling they can achieve this level of success too.
Start your story out with a few sentences about the high point in your career that is something they are interested in (example: “I now have a 6 figure business. I take vacations and enjoy time with my family. I work hard and play hard. (Then add the following sentence…) But it wasn’t always like that” (you then go into a few sentences about your struggle so they connect with you). Then end with a few sentences about the success you are currently experiencing stating you can do this as well. This is coming from the thought you did it and I’m where you were so I can achieve this level of success as well.
Often a story such as this is what people remember as time passes so make it memorable and attainable. The bulk of your discussion might have faded. Give this method a try. Let me know how it works for you or what you do that produces good results.