A must for any business is to differentiate themselves from the competition. What makes you different? No, not the usual…we care, our product/service is great, etc. Everyone says that. We need to discover how you are unique. Also, research how what you are providing in a product or service is needed by your target audience.
Ask your current clients or perhaps utilize survey monkey. The basic plan is free. You ask a couple of questions and have your current or prospective clients complete it. Give them some kind of “thank you” gift for giving you about 5 minutes of their time (a valuable free report perhaps or $5-$10 coffee gift card). You will get more responses that way (everyone loves freebies).
It’s important to write your questions so they are revealing. What would you ask your clients?
You want to state how your company and products or services differs from your competitors. If you feel it’s not much different, know that you and your team have a life time of skills that you bring to the business. Bring that in to your differentiators. Don’t forget that fact.
Brainstorm about what makes you different – even things you consider far-out. Some you could use in your marketing. You want to consider how what you discuss is valuable to your ideal client for sure.
I would love to hear your thoughts/comments.