The top of that pyramid – just 3% of your ideal clients are buying now. The problem is that everyone is going after those 3%. If you are a Goliath (large company like “Ford Motor Co.), you have the money to go after them. I work with the David’s who are experts but don’t have that kind of cash.
They are finding advertising doesn’t work anymore because they are wasting money running it in the wrong places with the incorrect message. You can reach your target clients by utilizing educational based marketing. Most companies have doubled their profits by learning this strategy. Would that be helpful to you?
Sure, you can target that 3% if you’d like but going after the other 67% that just needs you to educate them and change the buying criteria to sell down to you is the way to go.
Look for subsequent posts discussing that 67%, how to get their attention and interest in your product/service.
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