Optometrists and Ophthalmologists as well as other business owners struggle to get new clients.

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Are you just going to networking events and figure that is enough? Well, you might make some contacts but you can make more.

By learning Educational Based Marketing (EBM), your results can sky rocket. What is EBM? Marketing that educates your ideal client. You solve a problem for them. Therefore, you increase trust.

Most of your ideal clients are not looking for you now (actually 97% of them – to be discussed later). You need to give value first in the form of an education. Don’t go to the solution you provide but the problem they are facing. You will get their attention. Then, they will listen to you. You then need to change the buying criteria so you show them how their problem needs you to solve it (a bit later in the process).

Yes, I only believe in being ethical. So you need to be an expert in your field to do this.

Where do you start? Narrow whom you are serving (you can take others too- but picking a niche is the way you know whom to market to and are seen as an expert in that field). It’s important to know your ideal client (I discuss this elsewhere in my blog) and what the problem is keeping them up at night.

If you have any questions or comments, please post them here. This is just the beginning.

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