You are not alone in being concerned about designating a niche. Contrary to what you & many others think, narrowing your focus allows you to market better because you know who to target. You are seen as an expert in a certain field. People prefer experts and will pay more to work with one.
So how do you choose your niche?
Look at such things as…
-age (keep this narrow – about 10 years apart-see below)
Start now to develop your niche. For example: I serve married, female, professional business owners ages 40-50 years old who are looking to grow the business by using Education Based Marketing.
(Narrow your area of expertise – just focus on one – you probably have more than one area you teach or have products for but you will get the most responses this way. You can change this later or develop different web pages for a couple of them).
Please send me your thoughts and comments below or send a private email through Facebook -facebook.com/ellen.cahill.growth – Don’t wait – a business is a terrible thing to lose.