Do your presentations fall flat? Are people bored and uninterested in another sales presentation and just came for the free lunch? What do you do?
- You have to give VALUE first. Solve a problem that the prospect has rather than one you are prepared to give everyone. Don’t worry – later you will discuss your product or service. There is a special, skilled, straight-forward way to make this happen.
- You want to start by using a title connected with their pain. People buy more for pain than pleasure. We will discuss this more in another blog post.
- You adjust the points you will discuss depending on how much time you have available. If you have 60-90 minutes, start with your #3 point, then #2 then #1. Mention all three are important but the first one could be devastating. So stay alert!
If you are comfortable giving seminars, it’s a great way to get a bunch of your ideal clients in the room at the same time. Chances are greater someone will be interested especially if you present it correctly. If you or a staff member prefer not to speak, this information can be disseminated in other ways. Perhaps, holding back the first point that is devastating for a conversation would be powerful.
My clients find Educational Based Marketing a way to get in front of their ideal clients. More specifics are helpful. You could learn this too.
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