Is it time to re-think what you are doing and how you show up in your chosen field? You must differentiate yourself from others in your profession or from those who have your products? Why should they believe you? Have you built the know-like-trust factors with your audience? Don’t know how to do that? Just asking a few friendly, common questions won’t be sufficient. You want to demonstrate that YOU are the expert in your field. Everyone wants an expert! There’s a war going on out there with people vying for the same customers (we will touch on this later). Why pick you?
This needs to be crystallized in your mind before any of your customers ask the same question. Putting out the old school type ad just doesn’t work anymore. It’s time to engage and educate your clients. Learn how to change the buying criteria from just price and sell down to you. You need to learn how. Sure, it takes some time but hasn’t everything you’ve ever done been an investment in time and learning by someone who already did it?
I’ve done it before! If you’d like to learn more, send me an email or leave me a comment. Don’t waste your advertising dollars doing things from the past. Get the help you need.