Many people tell me they go to networking groups to meet new people to build the business. I often ask if any of the people met actually turned in to clients. Often, they are not certain or the answer is “no”. Why continue to do something that is not yielding a return on time invested? These groups can charge a fee to attend or have membership fees. Are you wasting your time? Sure, some might work for you. Continue those and re-evaluate what you are doing this year.
Other strategies are less time-consuming and usually yield greater results. For example, learning how to do a systematized referral program that works, learning Educational Based Marketing, writing scripts that work for voice mail and client contacts and how to spend your time wisely are just a few.
If you’d like more information, please let me know. Also, please write a comment below discussing what strategies work for you?