Networking Protocol

People often ask me how one can maximize their time at networking events to generate new business. Meet and chat with at least four individuals whom you’ve never met. Make sure you focus the conversation on them.  Use the F-O-R-M format —  Family, Organization (what do they do for a living), Recreation (what they do for fun), Message (who is your ideal referral) — as a way to get the dialogue going. Limit talking about you personally.If they ask, focus on your product or service and how you have been of value to your clients. Then bring the conversation back to them.

If a more detailed conversation about your business or service is desired, schedule it right away. Many people now use their smart phones to schedule meetings on the spot. This is a hot prospect ready to engage your services or buy your product.

For more information, contact me to start building your prospect pipeline.


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