I recently came across this short Boeing ad on YouTube.
Of course and as expected, it’s well done. Notice how the ad starts with strong visuals and a tantalizing title — More Space in the Sky, then Blake Emery, the Director of Differentiation Strategy (yes, big companies with financial resources can have a Director of Differentation Strategy) narrates. It quickly moves to “pain,” then continues with educating about psychological impact, the challenges a flyer and Boeing experiences, the features, advantages, and benefits, and finally how Boeing is “different.” All in two minutes and 37 seconds!
What was interesting was how this resource and asset-rich Fortune 50 company was using decidedly low tech tools in a WORKSHOP… flip charts, post-its, dry erase markers, group draw outs… people PARTICIPATING and generating ideas to solve problems and innovate.
Many of you have been exposed to Chet Holmes’s idea of doing weekly workshops in the Impact Areas of your business. (If you’re saying to yourself “huh?” — this email REALLY is for you! And, if you need to understand Chet’s Workshops, just let me know. I’ll give you information about them. If you don’t already have it, you may also want to pick up his little red book, The Ultimate Sales Machine–Turbocharge Your Business with Relentless Focus on 12 Key Strategies. You can get it on Amazon.com).
Are you using workshops–a powerful (low-tech) tool, in your company? Here are FOUR compelling reasons to start doing so NOW!
1–Often, the best ideas in a company are never shared. Workshops create an environment where the best ideas can be shared.
2–It helps the company to sing in better harmony. Often, if you ask six different people the same questions, you’ll get six different answers. This is NOT a good thing!
3–It’s an opportunity to create organizational synergy. (Synergy–Greek: synergos meaning “combined action or operation; working together)
4–Workshops give the company leader a rare opportunity to influence attitudes, ideas, and direction of the company.
As always, I welcome your questions and comments.